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Communications and Road Safety Specialist

Ravn Communications is a communications consultancy, established in 2002 by Jette Ravn. My principal motivation is to develop and implement projects which improve other people´s lives. The business is centered on road safety and other prevention issues.

Through extensive experience in organising and executing projects in all areas of communication management, I have developed a unique portfolio of skills. Ravn Communications has evolved to become well known for strategic analysis and planning, for providing communication of all kinds, and for the management of awareness campaigns, educational training, and evaluations.

I bring vast experience through my work with projects in road safety, health, and education, within Denmark and throughout Europe, in West Africa, Asia, Latin America and The Middle East.

International Development

  • Profound knowledge and experience from working in developing countries
  • Performing Technical Assistance in developing and managing communication analyses and strategies, awareness campaigns, and evaluations
  • Capacity building and educating road safety professionals, at both national and regional level
  • Developing and coordinating projects on Sexual and Reproductive Health and Rights

Campaigns and Media

  • Developing strategies and concepts for national and local communication and awareness campaigns
  • Production of campaign content – from films to events – for Social Media, the Press, and other outreach channels
  • Identifying and engaging stakeholders for campaign promotion
  • Steering the launch, implementation, and evaluation of campaigns
  • Effective end-to-end management of communication projects

Communication Strategies

  • Collection and analysis of known and new data
  • Managing quantitative surveys and qualitative interviews
  • Description of project outputs and advice on the communication
  • Highlighting and identifying stakeholders and possibilities for collaboration
  • Development of action plans for PR and communication

Analysis and Evaluation

  • Analysis of factors used to identify new areas of focus and new target groups for proposed communication and awareness campaigns
  • Feasibility studies and testing of target groups, stakeholders and messages
  • Performing a relevant mix of qualitative and quantitative survey methods
  • Planning and implementation of baselines studies, reviews, and evaluations of projects, and awareness campaigns

Written Communication

  • Production of articles, brochures, booklets, reports, and handbooks
  • Production of PR material for print and social media
  • Editing and production management of reports and books
  • Production of texts, editing, and proofreading for websites


  • Developing and writing project descriptions
  • Creating stakeholder analysis and business plans
  • Identifying relevant funds for sponsorships
  • Developing and writing applications for funds
  • Management and implementation of preventive, educative, and communication projects


Jette Ravn - Prevention and Road Safety specialist

I have more than 25 years experience in developing communication projects for many public and private organizations, including 12 years as a project and campaign manager with the Danish Road Safety Council and the Danish Refugee Council and as a senior adviser within a Digital Communications and PR Agency. Since 2002 I have managed and run my own company, Ravn Communications.

I graduated M.A. in Social Science and Communication from The University of Aarhus, and completed studies in Strategic Communication, Organisation Culture and Language; and HIV/AIDS Prevention, Care and Control at The University of Copenhagen. I work in both Danish and English, speak Spanish and German, and understand basic French.

My passion is professional communication that reaches the identified target group in close collaboration with clients, stakeholders, and fellow professionals. I feel deeply privileged to be able to work on projects where the objective is to save people´s lives by preventing road crashes from happening or to improve people´s lives for the better through education.


Gets the job done

Ms Ravn is the dream consultant – listens attentively, addresses the TOR and goes well beyond it. Her suitability and experience are what get the job done.

Professional approach and calm and friendly manner

For 4 years now, Jette has edited and acted as a production manager on research reports for DIIS. The communication of research material is a difficult field, not least because it involves cooperating with DIIS during our busiest and most frantic time. We are well satisfied with Jette’s diligent and professional approach and her calm and friendly manner, which has helped land us safely ashore with many publications.

Genuine and relevant

Jette´s engagement in projects and people is always genuine and relevant and means that she reaches beyond the boundaries.

Mastery of professional communication

I have collaborated with Jette in developing a new website in English and Danish for CompLead, which was crucial for certain deliveries in a very short period. En route she provided steady project management and demonstrated major skills for keeping many balls in the air at the same time and landing them in a very fine and calm way, while maintaining a mastery of professional communication. Jette enters into our needs along with courage and good skills to make her own decisions to ensure progress for the project which is such a valuable combination that I would give Jette my very best recommendation anytime. She is a very positive, energetic and passionate person to know.

Super cool to work with

I have collaborated with Jette on campaigns and information activities concerning traffic safety since 2015. Jette is super cool to work with, she has a deep and profound knowledge and is very serious about her work – and then she is patient. All in all, a really good co-operation which I look forward to continue.

Serious professionalism and positive energy

I have enjoyed partnership with Jette in many campaigns and projects for the regional road safety committees. Jette uses her communication skills to solve problems in a respectful and accessible way without compromising the complexity of the messages. She always constructively adapts her approach to the solution, whether it be in developing ideas, the strategy or the evaluation work. Additionally she contributes with serious professionalism and positive energy. In several projects, with her responsibility for developing information materials and evaluations, all tasks have been completed professionally and on time. Jette masters the difficult balance of driving a project process, executing decisions and completion. I would always give Jette my warmest recommendations.

Very good at focusing on the essential

I have worked alongside Jette in different projects on road safety, most recently an international project. It has been a pleasure, as Jette is knowledgeable, efficient and very good at focusing on the essential.

Client List


Ravn Communications
Jette Ravn
Brønshøj Kirkevej 28
DK – 2700 Brønshøj

Mobile: +45 28578865
LinkedIn: Jette Ravn
Skype: jette.ravn

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